ANY CULTURE.
We Know Multicultural Because We Are Multicultural.
The Viva team has an extensive grounding in Multicultural marketing because we ourselves hail from a variety of walks of life. Whether it's aimed at mainstream culture, LatinX, African Americans or others, we know how to speak their language, connect with their culture and engage them on an emotional level that achieves business results for our clients. We have superior expertise in reaching the Hispanic market. As well as our in-house team, we have associates across the country and Latin America who bring their special skills to bear in the service of our clients’ business.
meet our multicultural team.
We have passionate people, diverse backgrounds, an inspirational history, an impeccable reputation and an unfailing determination to exceed goals.
PLAN THE WORK. AND WORK THE PLAN.
Whether it's an entire marketing communications program or any of its constituent elements, Viva is expert at applying the same rigorous discipline to any task we take on. Here is our process.
01 WHAT’S THE
BIG PICTURE?
Determine initial size of the opportunity and Analysis of the specific demographic and psychographic characteristics of the Hispanic and Multicultural markets we are addressing. What are their pre-dispositions? What do they want? How do they want to engage with brands? What are any unmet needs?
02 WHAT ARE YOUR
BRAND ASSETS?
Your brand wouldn't exist right now unless it had some redeeming assets. How is your current messaging and creative being perceived by diverse consumers, and what are their opinions about its relevance to their day-to-day lives?
03 WHY SHOULD
WE BELIEVE YOU?
In what ways does the brand offer relevance and trustworthiness to Hispanic, Multicultural and other diverse target audiences you are trying to engage? There is an intellectual dimension to this, i.e., what are the features and benefits, and there is an emotional dimension to this question. You better have answers to both.
04 WHAT IS THE
NEW POSITION?
With the insights gained during our thorough and detailed analysis, we develop a razor-sharp focused positioning that differentiates your brand from others in the marketplace, taking into consideration the challenges and opportunities these market segments present.
05 WHERE IS
THE MAGIC?
You can't break through to a market, no matter your culture or language preference , if you don't present remarkable communications ideas that stimulate the mind and engage the heart. Viva has a longstanding track record for doing just that and earns our client both share of heart and share of pocket!